The World Cup of Equality

The World Cup of Equality

Campaign to highlight the gender gap at the 2018 World Cup.

Year

2018

Organization Type

Media

Region or Country

Latin America

We created innovative, data-driven content to highlight topics with little visibility in the media agenda. For example, in 2018, we participated in the World Cup for Equality, a campaign aimed at raising awareness about the gender gap in the countries participating in the FIFA World Cup in Russia. In collaboration with Economía Feminista (Argentina) and Fútbol Femenino (Peru), we organized hackathons, data visualization sessions, and other creative activities, developing ideas and communication products that amplified our message in favor of equity and justice.

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