The World Cup of Equality
Campaign to highlight the gender gap at the 2018 World Cup.
Topics
We created innovative, data-driven content to highlight topics with little visibility in the media agenda. For example, in 2018, we participated in the World Cup for Equality, a campaign aimed at raising awareness about the gender gap in the countries participating in the FIFA World Cup in Russia. In collaboration with Economía Feminista (Argentina) and Fútbol Femenino (Peru), we organized hackathons, data visualization sessions, and other creative activities, developing ideas and communication products that amplified our message in favor of equity and justice.